Privacy Policy

Who We Are

Backroad Baitz & Outdoors is operated by CTP Marketing LLC, based in Lore City, Ohio. This privacy policy explains how we collect, use, and protect your personal information when you visit backroadbaitz.com or make a purchase through our store.

Information We Collect

We collect personal information when you place an order through our store. This information is collected and processed by Shopify, our e-commerce platform, during checkout. It may include your name, email address, shipping address, billing address, and payment information.

We also automatically collect certain information when you visit our site through cookies and similar tracking technologies used by Google Analytics and Meta (Facebook) Pixel. This may include your IP address, browser type, device information, pages visited, time spent on pages, referring URLs, and interactions with our site such as clicks and form submissions. This data is collected to help us understand how visitors use our site and to measure the effectiveness of our advertising.

When you sign up for our email list or text-message program through a signup form or popup on our site, we collect the email address and, if you choose to provide it, the mobile phone number you submit, together with a record of your marketing consent (including the date, time, and the consent language shown to you).

How We Use Your Information

The personal information collected during checkout is used to fulfill your order, process payment, arrange shipping, and communicate with you about your purchase (such as order confirmations and shipping updates).

Data collected through Google Analytics is used to understand site traffic, visitor behavior, and how customers find and navigate our store. This helps us improve the shopping experience and make informed decisions about our product offerings.

Data collected through Meta (Facebook) Pixel is used to measure the effectiveness of our advertising on Facebook and Instagram, deliver more relevant ads to potential customers, and build audiences for future marketing campaigns. This may include tracking actions such as page views, product views, and completed purchases.

Information you submit through a signup form or popup is used to send you the marketing communications you opted in to receive, as described in "Marketing Communications" below.

Marketing Communications (Email & Text)

If you sign up through our newsletter or signup form, we use the email address and, where provided, the mobile phone number you give us to send marketing communications — including sales and event announcements, new product news, and other promotional offers. We send these only to people who have opted in.

Email: You can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any marketing email, or by contacting us using the information below.

Text messages (SMS): If you opt in to text messages, you agree to receive recurring automated marketing text messages at the mobile number you provide. Consent is not a condition of any purchase. Message frequency varies, and message and data rates may apply. You can opt out at any time by replying STOP to any message; reply HELP for help.

Mobile phone numbers and text-messaging consent are never shared with or sold to third parties or affiliates for their marketing or promotional purposes.

Third-Party Services

Your checkout and payment processing is handled by Shopify. When you complete a purchase, your information is subject to Shopify's privacy policy in addition to ours. You can review Shopify's privacy policy at shopify.com/legal/privacy.

We use Google Analytics (provided by Google LLC) to analyze site traffic and usage patterns. Google may collect and process your data according to their privacy policy, available at policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

We use Meta (Facebook) Pixel to measure advertising performance and deliver relevant ads. Meta may collect and process your data according to their privacy policy, available at facebook.com/privacy/policy. You can manage your ad preferences through your Facebook Ad Settings.

To manage our email and text-message marketing, we use third-party service providers to process signups and deliver messages. Your email address and marketing consent are stored in Shopify as part of your customer record. Signup submissions may be processed through our automation provider (n8n), and marketing messages are delivered through our email and SMS messaging providers. These providers process your information solely to provide these services to us.

In some cases, your order may be fulfilled by a third-party supplier who ships the product directly to you. In these cases, we share only the information necessary for fulfillment: your name, shipping address, and the items ordered. We do not share your payment information or email address with fulfillment partners.

Cookies & Tracking Technologies

Our site uses cookies and similar technologies to enable core functionality and measure advertising performance. Cookies are small text files stored on your device by your browser.

We use essential cookies required for checkout functionality (set by Shopify), analytics cookies to understand site traffic and visitor behavior (set by Google Analytics), and advertising cookies to measure ad performance and deliver relevant ads (set by Meta/Facebook Pixel).

Most browsers allow you to control cookies through their settings. You can block or delete cookies, though doing so may affect your ability to complete a purchase. For more information on managing cookies, visit your browser's help documentation.

Payment Security

All payment transactions are processed securely through Shopify Payments. We do not store your credit card number, CVV, or other payment details on our systems. Shopify is PCI-DSS compliant, ensuring your payment information is handled according to industry security standards.

Data Retention

We retain your order information for as long as necessary to fulfill your purchase, provide customer support, and comply with our legal and accounting obligations. If you would like your information deleted, please contact us and we will process your request to the extent permitted by law.

Your Rights

You have the right to request access to the personal information we hold about you, request correction of inaccurate information, or request deletion of your data. To make any of these requests, please contact us using the information below.

You can opt out of marketing communications at any time — unsubscribe from any marketing email, or reply STOP to any marketing text message — without affecting your ability to place orders or receive order-related messages.

Children's Privacy

Our store is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete it.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with a revised effective date. Your continued use of the site after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have questions about this privacy policy or your personal information, please contact us:

CTP Marketing LLC
Lore City, Ohio
Email: ctpmarketingllc@gmail.com
Phone: (740) 844-3146