Backroad Baitz
& Outdoors
Premium hunting and fishing gear curated by outdoorsmen who live it every day. Trail cameras, tackle, and everything in between — delivered to your door.
Soft, tear-resistant plastic baits with free-moving tentacles that quiver on the drop and tantalize fish into striking — a softer formula built for extra action and improved hookups. Available in Baby 8, DeadCenter 15, Magnum 20, and the all-new Beast 25mm across a lineup of pro-selected colors — including our Greenpumpkin Green.
Baby 8 · DeadCenter 15 · Magnum 20 · Beast 25mm
Cellular trail cameras with live streaming, on-demand video, and multi-carrier connectivity. Know what's on your property before you ever leave the truck.
Handcrafted turkey calls, deer calls, and locator calls built by hunters who've spent a lifetime in the timber.
Handcrafted soft plastics engineered on Lake Lanier — proven on pressured fish, built to last in your tackle box.
Precision-machined tungsten jigs, jig heads, weights, and blades for anglers who refuse to compromise on feel or performance.
Science-backed livewell and fish care — advanced water treatments, anti-foam, and fish health sprays engineered to keep your catch healthy from livewell to release.